Branding & Identity
Print & Collateral
Linlcoln International School approached us to help them create a new identity for their anual TEDx event which was meant to be inspired in the word 'Serendipity'. After researching the word ‘serendipity’ and its meaning, we wanted to focus in the concept that serendipity isn’t just related to some random luck. We wanted to emphasise in the definition “finding something when looking for something else, thanks to an observant mind” and link the whole concept to the education experience.