Mind The Grid is a boutique graphic design and branding firm located in Buenos Aires. We help clients make an impact with consistent messaging through tailored creative solutions.
The studio was founded in 2012 by husband and wife Santiago Acuña and Valeria De Benedictis. We work with our clients across a wide range of mediums and platforms, from print to interactive design, to create strong brands and products.
Founder — Creative Director
Santiago is a graphic designer trained at the University of Buenos Aires with more than 15 years of experience. Prior to Mind The Grid, Santiago served for 5 years as Art Director at Conway + Partners in his offices in Buenos Aires and New York.
Valeria De Benedictis
Founder — Account Director
Valeria is a graphic designer graduated from the University of Buenos Aires and with extensive experience in design and teaching. As a designer, she worked in the DFCL, 2AM and RDYA studios. He is a professor of Proyectual at the University of Buenos Aires.
Brand Foundation & Development
Tone of voice
Brand Identity Design
Communication & Content
Brand Experience & Asset Creation
Digital & Interactive Design
Photography & Video Art Direction
Art Curation & Commissioning
Wayfinding & Signage
We work with different companies and agencies to complement our service with the possible needs of our clients in areas such as press, programming, digital marketing, photography and video.